Design | Packaging | Video | Photography | Social | Web | Activation | Brand Voice
votex
flow to
the polls
When Roe v. Wade was overturned in the summer of 2022, we knew we couldn’t stay silent on the matter. Since voting is one of the best ways to protect reproductive rights, we wanted to find a way to reach voters, menstruating voters especially. So, we created Votex and the Flow to the Polls campaign.
Votex is the first tampon that helps you vote. Each box of Votex is filled with facts, stats, helpful voter information, and of course, tampons too.
Channeling every other tampon brand out there: Tampax, Kotex, Playtex, etc. We designed a box that could pass for a typical tampon brand, but filled it with not so typical information for feminine hygiene products. We even replaced the informational insert that comes inside of every tampon box with a voter guide.
^^ Click to see the website IRL.
^^ click to view the Flow to the Polls IG.
Case Study
Credits
Client: Fortnight Collective
Agency: Fortnight Collective
Role: ACD Art Director / Video Editor / Animator / Designer
ACD CW: Martha Crompton
CDs: Mona Hasan + Becca Schepps
CCO: Adam Chasnow
Web Design: Anna Delaney
Photography: Chet Strange
3D Render: Ronn Lueang
Recognition/Press
The One Show for Creativity: Shortlist | Public Relations Current Event Response
Ad Club Colorado: Judge’s Choice | Fifty Top Breakthrough Ideas 2023
One Club Awards Denver: Silver Winner | Integrated Branding Campaign
AdAge: Fake Tampon ‘Votex’ Urges Women to ‘Stem the Conservative Flow’
Dieline: Votex Campaign Inspires Voters To Flow To The Polls For Midterm Elections
Muse by Clio: A Look at 6 Notable Advocacy Campaigns Ahead of the Midterms
Campaign Live: 7 Campaigns Hoping to Sway Voters Ahead of the Midterms
Denver Egotist: Boulder’s Fortnight Collective Creates The First Ever Tampon That Helps You Vote
RoastBrief: Fortnight Collective Creates the First-ever Tampon that Helps You Vote