Video | Social
fruit of the loom
feel cool
even when
you shouldn’t
Breathable Underwear by Fruit of the Loom has patented micro-mesh fabric and tiny holes for airflow, so you can keep things breezy down there. Which means you can feel cool all the time. Even when you really, really shouldn’t.
We got the help of some amazing women to help tell these stories of embarrassing moments we can all relate to, including the talented Hannah Pilkes.
credits
Client: Fruit of the Loom
Agency: Crispin Porter Bogusky
Role: Art Director
team
CW: Dana Buckhorn
CDs: KT Thayer and Mike Howard
Director: JJ Adler