ALLY +1

Being able to afford parental leave is a struggle for many families across the United States. Even though employers are required to give time off to new parents, this time off isn't paid. Not working for twelve weeks requires a lot of cash, and there should be a way to prepare for this. Introducing: Ally +1 by Ally Bank


CASE STUDY

 

ONLINE TOOL

This free online tool lets you know just how much you'll need to save up in order to have a comfortable parental leave. Opening an Ally +1 savings account will not only help you save the money, but will have many benefits along the way.
 

 
 

CREDIT CARD

When you sign up for an Ally +1 Savings Account, you can opt in for a credit card or credit cards for you and your significant other.

 
 
 

ALLY APP

Check up on your savings progress with the Ally +1 extension on the Ally app.

 
 

GREETING CARDS

Ally is a supportive partner in the saving process and will send greeting cards throughout the Ally +1 journey. Cards are sent when you open an account, at your half-way point, and when your goal is complete. It's a nice personal touch for an online bank.

 
 

CHROME EXTENSION

A customizable Chrome extension allows you to see how much you've saved and helps you countdown until the day your child arrives.

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BUMPER STICKER

When you open an Ally +1 account, you'll also receive a layered car decal that you can peel off triumphantly when you finish saving for your parental leave. 

 
 
 

VIDEO SPOTS

These video spots will introduce the Ally +1 savings plan.

 

PINTEREST

Promoting Ally +1 on Pinterest will reach crafty DIY savers.

 

SLACK

Unfortunately, taking this time off from work can leave some employees feeling isolated while they're away from the office. The Ally Slack app helps keep new parents connected with their co-workers so they can stay in the loop while they're at home.

 
 

Jessica New | CW
Samantha Jolley | AD
Steph Langan | AD
Abby Walter | XD / Digital AD